To be or not to be viral...

First things first. Let's define what it actually means to be "viral", before we divulge into the world of viral marketing. 

The term "viral" is quite common in the current lingo of today's society, but what does it actually mean to be "viral"? Is it a unique phenomena? Is it easily obtainable?

The term "viral" in itself traces back to biology. The term was used to describe the phenomena of a virus spreading and replicating within an organism. With the advent of computer technology and then the coming of the internet age, the term was transposed to the digital spaces and is now used to describe ideas, behaviours, attitudes, content, styles, words, images etc. that spread all over the internet, similarly to how a virus would spread biologically. 

What is the purpose of being viral in the digital spaces? How does this bring value to our daily lives? The purpose of virality is to spread and share information. Similarly to how biological viruses have the potential to spread infectious agents within our bodies, viral phenomena among the digital spaces have the potential to spread and infect as well. 

Is the infection good or bad? This is to be determined...