1. A strategy for creating spread-worthy content? In other words, a heuristic gathered from widely consumed content that informs the creation of content that we'd like to spread?
2. A paid syndication approach to ensure that at least a minimum of attention/engagement in content is achieved?
3. A descriptive term to distinguish content that spreads farther and wider at a faster pace than typical content?
Viral marketing indeed, is a strategy used in ambition of creating spread-worthy content. Virality engineering does involve the use of heuristics, which are applied to massive amounts of data, derived from users on all sorts of application and platforms on the internet. The heuristics used in creation of viral content may or may not include heuristics gathered from widely consumed content.
Why not?
Beliefs, attitudes and social memes change at the speed of uploads, downloads, and data transfers. Applying heuristics derived from historically successful viral content to new content creation, may not serve as an efficient means for virality engineering. This is due to the fact that the speed of information sharing over the internet is so swift, that the popular, loved content of today or even of this very minute, may or may not be seen in the same light at any future moment in time.
How can we counter this? Can we create a predictive-heuristic mechanism to engineering the utmost viral content?
Perhaps. But, to the extent of my knowledge in this current moment in time, the only method that has been proven without a doubt to be successful in the creation of viral content is: pure luck and intuition. This is not to say though, that the many techniques and tactics available in engineering virality should be ignored. It is these very techniques and tactics that increase our chances of luck and success in the virality of content.
Luck in itself can be engineered, and it should be.
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