Got the bug yet?
Some people go to lengths to avoid technology and the use of the internet, especially when it comes to using social networking platforms, or any type of website that involves the exchange of personal information. Are they afraid of catching the bug? Are they easily susceptible to memes, beliefs, and catching on to any type of content that they are exposed to?
These would be the ideal people to market to over the digital spaces!
Even though the internet is any and everywhere these days, we can still observe a significant amount of individuals in avoidance of it. Are they afraid of catching the bug?
The core purpose of the majority of social networking websites, in the minds and hearts of many people, is not to "connect" people. It is to "collect" people. Social networking technologies, and many other websites collect vast amounts of personal data from their users. This data is then compiled, organized and analyzed to provide a unique means for marketers to target individuals as well as the masses. The internet has provided a new means for personal, intimate marketing, that was unseen or unheard of prior to the digital era. Virality is in constant motion over the digital spaces, enabling and creating massive change to our social structures and our ways of existence.
Catching a virus nowadays takes on a whole new meaning. You can become targeted and infected over the internet quite easily, even without knowing how, when, where, or why...
Which brings us to our next point: is virality constructible? Can it be engineering or created? Or is it a naturally occurring phenomena derived by luck and chances, rather than through deliberate efforts?
Luck be a virality.
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